On April 20, the "Dayong Denim to the World" — Zhongshan Dayong Denim Apparel Brand Joint Launch was held to great acclaim at the main venue of the 2026 Guangdong Fashion Week (Spring Edition). Hosted by the Federation of Industry and Commerce (Chamber of Commerce) of Dayong Town, Zhongshan, with the expert guidance of the Guangdong Garment and Garment Association and the strong support of the People's Government of Dayong Town, Zhongshan, the event aimed to showcase the latest achievements of the Dayong denim apparel industry under the guidance of new quality productive forces, and to further enhance the regional brand influence of "China's Famous Town of Denim Apparel."
Dayong is advancing the deployment of high-quality manufacturing development, driving the comprehensive upgrading of the denim apparel industry toward intelligence, green transformation, and high-end positioning, while accelerating the construction of a modern denim industry system. Li Jianhua, Party Secretary of Dayong Town, Zhongshan, delivered a comprehensive presentation on the new advantages, new pathways, and new future of the Dayong denim apparel industry under the theme "Green Dayong, Win-Win Cooperation." He stated that with over 60 years of industry heritage, Dayong denim boasts three core strengths: a complete industrial chain, core washing techniques, and extreme "small-batch, quick-response" capabilities. Currently, the town is pursuing green, digital-intelligent, and branding pathways to drive industrial innovation and upgrading, while focusing on building three major platforms — creative design, cultural-tourism integration, and industrial public services — to create a more internationally competitive denim industry ecosystem. He sincerely invited friends from all sectors to visit Dayong, share development opportunities, and work together to make "Dayong Denim" shine on the world stage.
During the launch segment, 12 outstanding Dayong denim enterprises — including Lan Sen Lin, Weijin Apparel, Qinghe Apparel, Junyu Apparel, Bohao, Jiuhe Apparel, Longxingda Apparel, Jiaxing Changshi, Zhuoguan, Pinhanhui, Yingda Apparel, and KK Denim — presented their latest fashion collections. Washed blues, distressed blacks, and whiskered greys flowed across the runway, while details such as fringes, patchwork, and embroidery swayed lightly with each step. Eco-friendly denim blended with functional fabrics, and sharp silhouettes conversed with soft tailoring; the rugged texture of denim was refined into the crispness and edge of high-end fashion, demonstrating Dayong denim's formidable strength and fashion appeal in material innovation and design fusion.
During this year's fashion week, Dayong denim also presented the "Zhongshan Dayong Denim Apparel New Quality Achievement Exhibition," showcasing the industry's core competencies in green smart manufacturing, creative design, and brand culture, attracting large crowds to experience the quality and innovative vitality of Dayong denim up close.
From a "manufacturing base" to a "new-quality highland," Dayong — a land deeply rooted in the denim industry — is embracing the global fashion wave with an open attitude. Moving forward, Dayong will fully build a more internationally competitive denim industry ecosystem, driving the industry to a new stage of green, intelligent, and branded development, making "denim" even stronger, and making "Dayong Denim" a new industrial calling card that shines across the world and leads fashion trends.